Adsense in a Nutshell

The Adsense advertising involves Google selling advertising space to advertisers. The types of ads sold range from simple text ads, to display and banner type ads. Google then places those ads on various websites within the Google Adsense network. The chances are very good that you have come across these types of ads as you have surfed the web. When an individual clicks on the ad, they will then be routed to the website of the advertiser.

Google then charges the advertiser (the person placing the ad) a fee every time that somebody clicks on the ad or every time the ad is shown. The method of how the charge is applied is the option of the advertiser.

Some advertisers choose to pay for each click and some of them choose to pay per 1000 impressions of the ad. An impression simply means that the ad has been shown on a website within the Adsense network. The owners of the websites within the network are referred to as "publishers". They are publishing the ads on their websites.

The publisher (website owner) that hosted the ad that earned the fee for Google and in return is paid a portion of the fee by Google. In a sense the website owner has rented Google space to host the ad. The amount of the portion paid to the publisher seems to vary from about 30 to 50% of the fees collected by Google from the advertiser. This however is an estimate as Google does not disclose what the actual split is. The amount paid also seems to vary with the keywords that were used to trigger the ad to be displayed.

How to Get Started

Setting up an account on the Adsense network is painless. Almost all applicants are approved provided they have not previously violated the Adsense terms of service. Be sure to actually read the terms of service to insure that you are not violating the policies in any way. There are definitely things you can and cannot do.

Getting started is as easy as deciding which keywords you want to target and building sites to host the ads on. The best Adsense sites are content only sites. I am sure you have seen many of them already. They are usually no frill, plain wrapper sites that offer a 300 to 500 word article based around whatever keyword or keyword phrase that you have targeted.

The only objective of these sites is to provide enough information to attract the visitor and then have them click away from the page via an Adsense ad that will be displayed on the page. You will see all sorts of sites that are built to use the Adsense model, but the most profitable sites are designed with this strategy in mind.

30 Minutes From Now

I mentioned earlier in this article that you do not have to own a website in order to become a publisher for Adsense. This is true and one way you will work around owning your own site is to use the Blogger platform.

You could literally have one of these Adsense sites up and running in thirty minutes or less. First you need a keyword. The right a short article using that keyword. Then go to the Blogger.com website and setup a simple blog using that article. Next add your Adsense code that is supplied to you from Google and you are done. Be sure to use the keyword in the title of your blog and then repeat the keyword at a rate of one to three percent throughout your article.

If your article is 500 words then you will want to be sure to use the keyword or the the keyword phrase five to fifteen times. I normally shoot for about 2%. You will want to make sure you use the keyword in the first paragraph and the last, and then sprinkle it throughout the rest of the article. Use only one keyword or keyword phrase per article. You could also build this site (page) by utilizing the Hub Pages site. None of this will cost you a dime. Of course to make any money you will have to bring traffic to your new site and that is another matter entirely and is discussed in other sections of this website.

Ugly Wins

I want to reiterate that these "for Adsense only" websites need to be very plain. This may go against everything you have been thinking about building websites. But the testing has been done by many before you. Don't question this.

There is no need for fancy, flashy graphics or anything else to keep your visitor on your page. Wet their whistle with some simple content and let them be on their way by clicking on an ad to leave your boring little page.

Every time someone clicks one of the ads to leave your site is money in your pocket. I also advise not trying to sell anything in the way of your own products, or affiliate related products from your adsense sites. If you have your own product, then you should be building a site specifically for that product, and that product only. The same goes for your affiliate activities. Giving your visitor to many choices may just rattle them enough that they just close the page to end their confusion.

I just showed you a very quick and easy method for getting started with Adsense. The method is legitimate and viable. However it does have a drawback. You have limited control over your assets, meaning that your Adsense pages will be hosted on the servers of Blogger and/or HubPages. Your asset is on their platform, their site.

Your pages can be removed from their sites without any notice. Blogger is owned by Google and Big G can be a bit temperamental and unpredictable. Blogger blogs have been known to disappear. Hub Page pages have also been known to mysteriously disappear on occasion.

I have heard stories from too many reputable people to believe that there is always a good reason that the sites were removed. I think there are incidents where it may just be a bug in the Blogger or HubPages system. The point is nobody can know for sure.

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