Building Your AR Sequence

Here comes the magic of building and cultivating a list automatically. You will be able to have pre-written emails queued up in your AR sequence. You will also be able to dictate the intervals at which these emails will be sent. The way you will go about this will depend greatly on the product you are marketing and your marketing style.

For this list sequence I will assume that the list member did not buy your product on their first visit. Here is an example sequence;

Day 01- Welcome email with instructions on how to get the free information you promised to them.

Day 03- A quick thank you for their recent visit to your site along with your site address. You might ask if they have any questions and let them know you will be delighted to answer any questions they may may about your product. Keep it light.

Day 05- This email could contain a case study of somebody who has used your product. Videos work well for these sorts of case studies. Provide a link in the email where they can go to watch this video. It also gives you the opportunity to place some more sales copy on the page containing the video. Make sure it has an order button!

Day 07- Time for an email pointing out the benefits of your product again. Adding a few testimonials to this email couldn't hurt. It would also be a good idea to sprinkle in some free content. If you are marketing an ebook then let them read the first chapter of your book. If you are marketing videos, then allow them to see a preview video of some sort. Get them back to your site and get them involved again.

You are now 4 contacts into the sequence. I would send three more emails about my product. It's best if you can provide good content that allows you to add the mention of your product as a benefit. For example, here is a problem many people have when they are trying to give their dog a bath. My product offers an easy solution to this problem because it does this....

I would keep the first seven emails on the 2 day cycle. With these first seven emails you are trying to get the sale on your original product. I don't make any other product pitches in those first 7 mailings. No need to confuse things. If you haven't made the sale in the first seven mailings, then the chances are you are not going to do so.

So on the 8th email I usually start to change things up. I might send them a questionnaire asking how I can help them with a solution to their problem or situation. Remember that if you are marketing to a very hungry crowd (like you should be), then you can assume that you have an idea what the situation/problem is. But everyone is different and you will pickup other marketing angles from the answers they will provide to your questions.

I usually reduce the frequency of the email sequence to every 4 days at this point. I don't want to hassle anybody to the point where they unsubscribe from my list, and frankly every two days is a bit aggressive. Now my emails will be more about content than they will be about selling them stuff. Ideally I will be able to sprinkle product offerings into the free content I am providing to them, but that is not always possible, and that's okay. It is the gift of great content that is going to win over your new member and build their trust in you.

Segment Your List

I find it extremely helpful to segment my lists. One segment I use is buyers versus non-buyers. If someone has already purchased my Product A, then why would I want to continue sending them emails asking them to purchase it again? What I would want to be doing is marketing them an upgrade to the product or perhaps another product that will compliment the product they already purchased.

This is just one reason why you might want to segment your list. I am sure you can think of others. It's also something I address in my list building course.

Don't Wear it Out

This is perhaps the most valuable advice I can give to you in regards to building your list. Your list will eventually reach a size that has the potential to show you a nice profit when you send out an offer. Maybe the offer is to an affiliate product. Maybe it will be a high response to one of your own products. But eventually it will happen.

You are going to send out that one email that will fill your inbox with orders. As you look with amazement at your mailbox you will mumble to yourself, "They weren't kidding, the money really is in the list".

If you are like most normal people, at this point you will be tempted to mail out another offer, and then another offer. After all if your list liked that last offer, then they are going to love this one! Be careful my friend. Be very careful. Use some restraint.

The last thing you want to do is ruin the relationship you have built with your list. Building that relationship takes time. The likely reason you were able to build the relationship with your list was because you weren't hammering them with a different offer three or four times a week. You provided great content and that made your list trust you. They believe you really do have their best interest in mind, and you really do... right?

I recently joined one of the guru's list during a major product launch they were conducting. Let's just say it was a PPC product. The launch appears to have been widely successful but it had wound down. About two weeks after the offer closed, I received an email from guru pushing an affiliate offer on another PPC product.

It wasn't enough that someone had bought their all encompassing product. During their launch process they had told me how I would never need another PPC product etc etc, but now two weeks later they are telling me I need this new PPC gizmo? They instantly lost any credibility that they had gained from me. Now I wouldn't buy any product from this individual as I can be fairly certain that they don't really care about my success. They just want to line their pockets with my affiliate purchases using their link. That's not who I want to do business with.

Take care of your list. Treat them as an intricate part of your business and you can profit from the list for years to come. Start acting like a jerk and your list will become unresponsive and worthless.

Happy list building!

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