Mass Appeal- Obviously we all
would love to market to the largest audience
possible. You can do so by working with CPA
offers for teeth whitening, weight loss,
cell phones etc. Those are all products with
mass appeal.
You will almost always find that the mass
appeal markets are very competitive and can
be hard to establish a good marketing
position within. That is why many marketers
prefer to find a niche market and make their
best effort there. In this case it is as
simple as making sure that your product has
mass appeal within that niche market.
You don't have to be
marketing to a huge market to be successful.
Just make sure that your product appeals to
a large enough segment of any market that it
has a reasonable chance of being successful
based on your goals and expectations.
Product
Demonstration- Can informational
products be demonstrated? Well I think so.
If you are selling an ebook take the
prospective customer inside the book by
making an audio recording of the first
chapter, or maybe a "leaked" chapter. Add
the wow factor with enthusiasm in your
voice. If you are excited about a product
then your prospect is likely to feed off of
that excitement and want a part of it.
If your product includes audio and or video,
then provide a sample. The same applies to
marketing software. How about providing a
free trial? Put the product in their hands
and let them discover the wow factor.
If you are selling a
make money online product then the wow
factor could come from showing proof of your
income in a screen capture video. Maybe you
could show them a video of the great
lifestyle you have been able to create
because of your success with the product.
So yes, I think
informational products can be demonstrated
with a wow factor.
Solves a Problem- I think this
one is fairly self explanatory. The only
thing to really say here is just make sure
your product solves a problem that people
need fixed. Make sure it is a problem that
they are highly motivated to fix as well.
Uniqueness-
Make your product different from everything
else on the market. You are the only person
on earth that has your exact personality. So
an easy way to make a product unique is to
simply inject your own personality into your
product.
Many things can make a
product unique. The cost, the way it is
delivered, the manner in which the content
is presented etc, can all make a product
unique.
Instant
Gratification- If your product
solves a problem quickly then you have this
one covered. This could also mean just
providing the solution quickly. Not every
problem can be fixed in a short time period,
but if you can show a person quickly how the
problem can be solved then that is instant
gratification as well.
Although these filters
may require a little bit of adaptation to be
used with niche marketing, I think they are
very useful when considering your next
product development or selection.
I was a big fan of Billy.
I liked the guy from his early days with Oxy
Clean. How could you not like the guy?
I am glad to see they are still running his
t.v. spots because somehow I am sure that is
the way he wanted it.
R.I.P. Billy...
Please visit the
Net
Biz Boardroom main page for additional
marketing info. |
