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Firefox. The Fireworks web
browser is an internet marketers
friend. Very stable and user
friendly. The plugins that are
available for this browser are
incredible.
The first one you should install
is the SEO for Firefox plugin
from the good folks at SEO
TOOLS. This tool is invaluable
for your search engine
optimization efforts.
Price:
FREE
Download Firefox
Download SEO Plugin |
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Kompozer. If you are going
to be in business online, then
you are going to be building
websites sooner or later. The
tool to do this is a web editor.
The Kompozer is a "What You See
Is What You Get" (WYSIWYG) web
editor. This means there is no
need to learn html code to build
sites. This software works much
in the same way a word
processing software works. Very
easy to learn.
Price:
FREE
Download Kompozer |
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Filezilla. Once you build a
site you will have to upload the
site files to your server. File
Transfer Protocol (FTP) software
is what you will use to do this.
There is no
shortage of paid ftp software
available, but this one works
just as well as any of them.
Easy to learn and easy to use.
Price:
FREE
Download Filezilla |
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Open
Office. If you don't have
Microsoft Office then this is a
great alternative. Ebooks are
excellent products to market and
this is an easy way to produce
them.
Create your content in the Open
Office Writer, and then convert
to an Adobe .pdf format with the
click of one button.
This is a very large download,
but not a problem for broadband
connections.
Price:
FREE
Download Open Office |
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GIMP.
You will need graphics for
your websites and product
ecovers. Photoshop has always
been the tool of choice for
graphics designers but the cost
of the software makes it out of
the reach for many marketers.
GIMP is an alternative. It is a
fairly easy software to use and
many tutorials are available. If
you intend to become heavily
involved with the graphic
design, I would recommend
springing for Photoshop. GIMP
will get you by until then
though.
Price:
FREE
Download GIMP |
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CAMTASIA.
This software is a very
exciting tool that is
particularly helpful in product
creation. The screen capture
technology allows you to record
your computer screen while you
are doing whatever it is you do.
It is a
little pricey but worth every
penny. They do offer a 30 day
free trial. A free alternative
is CamStudio. My understanding
is that Camtasia does a much
better job at compressing the
files which results in a quicker
load time for the videos you
create.
Price:
APPROX $300
Download Camtasia
Download CamStudio |
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AUDACITY. Another excellent
way to make products is to
create audios. This software
allows you to record and edit
audio from your computer.
Easy to use and editing is a
breeze. The price is right also.
Price:
FREE
Download Audacity |
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AWEBER.
Building an email list of
customers and potential
customers is critical to your
marketing success. An
autoresponder service makes this
possible.
Aweber is the best in the
business. The cost is very
reasonable especially when you
consider the return you will get on
this investment in your
business.
Price:
$19.95 MO.
Setup Aweber |